According to a Zillow survey, 79% of prospective buyers are more likely to view a listing if it includes an appealing floor plan. Including a floor plan is a highly effective way to attract potential buyers and improve the visibility of your property listing. The difference is in the details!
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Alice Sherman is a licensed Real Estate Broker in Charge and a member of the Winston Salem Regional Association of Realtors with over ten years of experience. She specializes in precise floorplan measurements compliant with ANSI standards, ensuring quality and accuracy for your projects.
Key Statistics on Homebuyer Preferences
Recent research highlights the importance of floor plans in the home search process:
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Increased Interest: 95% of respondents in a 2025 WAV Group consumer survey said they were more likely to look at a property listing that included a floor plan.
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Essential Information: 82% of those surveyed in the same study believe that floor plans should be a required feature on all listings.
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Better Visualization: 93% of buyers agree a floor plan makes it easier to envision themselves living in a property.
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Reduced Wasted Time: More than half of prospective buyers regret visiting properties they would have skipped had they seen a floor plan beforehand.
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Top Feature: In Zillow's 2025 data, when asked for the single most important listing feature, 33% of buyers chose floor plans as their number one choice, ahead of high-resolution photos (26%) and 3D/virtual tours (20%).
Overall, while buyers are first drawn to visuals like photos and videos, floor plans play a crucial role in providing clarity and helping them decide if a home is the right fit for their needs, ultimately leading to more serious inquiries and qualified showings.